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Manufacturers test new distribution channels

Third-party distributors now handle more than just low-end test instruments.

Tam Harbert, Contributing Editor — Test & Measurement World, 11/1/2011 12:04:00 AMgeneral purpose test market

Prominent manufacturers of test equipment, who have historically sold directly to their customers, have begun exploring new sales channels and are now offering a wider variety of products through distributors, franchisees, and online stores. And what may be even more surprising is that their use of these new channels is not limited to low-end instruments. In fact, manufacturers are working more closely than ever with distributors to coordinate both sales efforts and technical support.

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